Unilever has announced its support for a global ban on animal testing for cosmetics. In addition, Dove will begin using PETA’s Cruelty Free logo on its packaging in January, 2019. 

Unilever is partnering with the Humane Society International (HSI) — and is supporting its  #BeCrueltyFree initiative. 

The news comes right after California banned the sale of animal-tested cosmetics.

Additionally, The Body Shop and Cruelty Free International just brought a petition to the United Nations in NYC on October 4th, with a record-breaking 8 million signatures to end cosmetic animal testing globally. 

An Open Collaboration to Develop Non-Animal Approaches To Testing

David Blanchard, chief research and development officer at Unilever, explained, “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world.”

HSI’s global #BeCrueltyFree initiative is the leading legislative reform in key beauty markets to prohibit cosmetic animal testing and trade, consistent with EU model.

Unilever and the HCI have launched a multi-year, open collaboration to develop capability across companies and regulatory authorities so safety decisions for cosmetics are based on non-animal approaches. The new partners will also build capability for the long-term by investing in the training of future safety scientists in non-animal ‘next generation’ risk assessments.

Dove is Recognized by PETA

Unilever’s largest beauty and personal care brand, Dove, has gained accreditation by People for the Ethical Treatment of Animals (PETA) — and its products are now labeled “cruelty free”.

Dove’s cruelty-free status has been granted in recognition of the brand’s commitment to not conduct any tests on animals anywhere in the world.

PETA’s cruelty-free logo will begin to appear on Dove packaging from January 2019 to assure customers that Dove does not, and will not, test on animals.

PETA has also recognized Unilever’s ongoing work on alternatives to animal testing, and its commitment to promoting their adoption worldwide. It will now list Unilever as a ‘company working for regulatory change’, which indicates that Unilever conducts no tests on animals unless specifically required by law for any of its brands or products. Dove’s commitment goes above and beyond this.

Unilever has over 30 years’ experience in developing non-animal approaches for assuring product safety, collaborating with more than 50 key partners across the world, including governments and NGOs. It openly shares its scientific expertise and approaches with all interested stakeholders.

To facilitate the adoption of a global animal testing ban for cosmetics, Unilever has offered to collaborate with an even broader range of stakeholders on a global scale to share its safety assessment approaches.

“We’re very hopeful that through collaboration – amongst companies, NGOs and Governments – it will soon be possible to assess the safety of all cosmetics products without any need for animal testing anywhere in the world,” concluded Blanchard.